The automotive industry has undergone tremendous changes and development in the 20th century and so far there is no stopping to it. Since the rolling out of the first car, the automotive industry news reports a steep rise in sales, as more and more cars are being produced. In recent times, with so much economic liberalization, attractive finance schemes and tax benefit laws and with increase in the income of the local people, car sales have been hitting new highs. However, with changing times, the mentality of people has changed and today services provided by car manufacturers play a crucial role, apart from car designs and models.As more companies jump into the automotive sector, buyers have more freedom of choice to select the best of the lot. Unlike earlier times, buyers today pay more attention towards the services provided by the car producers. And with a variety of media around, buyers research and gather more information, before they step into any car dealerships. Hence, with so much of emphasis given on service, the role of the automotive service manager is vital to every car company in the market.Not only does the automotive service manager coordinate and supervise the duties performed by the service staff, he looks after all the operations carried out by the service department. He has to make sure that all the employees working under him are adhering to company policies and other applicable standards and laws. Because the automotive service manager deals with customers and the service department, he has to be calculative about keeping both, the customer and his staff happy. Also, he does need to have a decent knowledge about mechanics of automobiles, and a pleasing personality to maintain customer satisfaction ratio.Those employed in the service manager job have to ensure customer retention by not only providing repair and maintenance service but also by communicating and understanding customer’s priorities. He has to analyze and identify market reports, and have a good understanding of current trends making waves in the automotive sector. With so many things in one platter, it goes without saying that the service manager job requires leadership qualities, management know-how, counseling skills, apart from the customer service parameters.At times, it becomes an arduous task for the automotive service manager to cope up with so many responsibilities and duties, which is time when he needs a service consultant, who will help him to get out of his overloaded work schedule. The main purpose of the service consultant is to counsel service managers, who are buried under the work load which comes with their job profile. Service consultants help service managers on how they can perform their duties in an organized way, which will not only bring down their stress level, but also pump out more productivity.Service consultants also provide insight to those in the service manager job or service director job on how to calculate the productivity of other employees, and educate them with work practices to enhance their customer service skills. Service consultants take service advisor training as part of the service consulting module and set standards to make sure employees always have a positive approach towards their work and are updated with skills and knowledge so that they can provide a better experience to their customers.