It is found that the number of customers visit Internet before buying a car is surprisingly more than what generally perceived. According to JD Power and Associates 2008, 80% of customers search Internet before buying a car. More customers use Internet to research and purchase cars shows the need for an effective customized website to seize the opportunity.A unique customized website that can give desired results requires effective Internet marketing strategy. A customized website which created with the help of an Internet marketer incorporates your automotive dealership’s own unique brand image. It should be informative, user friendly, and visually appealing to generate leads.Informative:
As the website creates first impression about the business for your customer, it is important to make sure that your core message is displayed across the website. The core message can be any of these – quality products, reliable service, dedicated staff, roadside assistance, warranty etc. A reliable Internet marketer gives the required inputs that are specific to your business and market, with all the information a customer needs.User friendly:
Customers always prefer a website that is user friendly. To become a unique auto dealer and to increase the response from the potential customers, your custom website should be user-friendly. A reliable Internet marketer uses some of latest tools according to the current market trend to make your customized website user friendly not only for your potential customers but also for you and your business.Visually appealing:
A reliable Internet marketer creates unique custom website that incorporates every thing about your business in high-end graphics, voice, video, animation, and 3D images wherever required to create a strong web presence for your website in the market online. This enables to create a consistent visual appeal for your brand in your customers’ mind. Unlike a website created using some built-in ineffective templates, a unique custom built website nourishes trust in your products and services.Lead generation:
A lead-generating web site is a vital tool, which places you ahead of your rivals in today’s competitive market. Customized websites generates leads from the best potential customers on the web. A reliable Internet marketer specializes in building search engine friendly web sites which drives traffic to your website and converts them into phone calls and e-mails.In order to gain a competitive advantage over your competitors, you need to look for a reliable Internet marketer to create high quality custom websites, which creates a positive image for your dealership and increases customer loyalty and sales of your company.
Role of A Service Consultant in The Automotive Industry
The automotive industry has undergone tremendous changes and development in the 20th century and so far there is no stopping to it. Since the rolling out of the first car, the automotive industry news reports a steep rise in sales, as more and more cars are being produced. In recent times, with so much economic liberalization, attractive finance schemes and tax benefit laws and with increase in the income of the local people, car sales have been hitting new highs. However, with changing times, the mentality of people has changed and today services provided by car manufacturers play a crucial role, apart from car designs and models.As more companies jump into the automotive sector, buyers have more freedom of choice to select the best of the lot. Unlike earlier times, buyers today pay more attention towards the services provided by the car producers. And with a variety of media around, buyers research and gather more information, before they step into any car dealerships. Hence, with so much of emphasis given on service, the role of the automotive service manager is vital to every car company in the market.Not only does the automotive service manager coordinate and supervise the duties performed by the service staff, he looks after all the operations carried out by the service department. He has to make sure that all the employees working under him are adhering to company policies and other applicable standards and laws. Because the automotive service manager deals with customers and the service department, he has to be calculative about keeping both, the customer and his staff happy. Also, he does need to have a decent knowledge about mechanics of automobiles, and a pleasing personality to maintain customer satisfaction ratio.Those employed in the service manager job have to ensure customer retention by not only providing repair and maintenance service but also by communicating and understanding customer’s priorities. He has to analyze and identify market reports, and have a good understanding of current trends making waves in the automotive sector. With so many things in one platter, it goes without saying that the service manager job requires leadership qualities, management know-how, counseling skills, apart from the customer service parameters.At times, it becomes an arduous task for the automotive service manager to cope up with so many responsibilities and duties, which is time when he needs a service consultant, who will help him to get out of his overloaded work schedule. The main purpose of the service consultant is to counsel service managers, who are buried under the work load which comes with their job profile. Service consultants help service managers on how they can perform their duties in an organized way, which will not only bring down their stress level, but also pump out more productivity.Service consultants also provide insight to those in the service manager job or service director job on how to calculate the productivity of other employees, and educate them with work practices to enhance their customer service skills. Service consultants take service advisor training as part of the service consulting module and set standards to make sure employees always have a positive approach towards their work and are updated with skills and knowledge so that they can provide a better experience to their customers.
Curious About Getting In Gear With An Automotive Franchise?
What has your lifetime obsession always been? What’s your passion? Would it happen to involve working with cars or constantly placing yourself around the roar and rumble of automobiles? If so, why not look into the promising prospect of partaking in the ever-expanding world of automotive franchises? Especially if you’re a business savvy or entrepreneur-driven individual who’s main interest lies in automobiles themselves, the opportunity of getting in gear with an automotive franchise might just be the catalyst you’ve been seeking to spur your own self-enterprise pursuits.Engine-Roaring Basics On Automotive FranchisesWith a considerably slim start up investment and a plethora of rewarding benefits, what better time could it possibly be to put the pedal to the metal and start cruising your way down the triple-crown highway with an automotive franchise kicking back in the passenger seat next to you? What are you waiting for? As it stands, franchises in general are spreading like wild fire and consumers are taking notice toward the opportunity, substantial earning potential and overall appeal of becoming a business owner.And depending on where your automotive interests lie, the possibilities in different automotive franchise ventures can vary greatly. Say you’re more inclined toward car maintenance, or car repair, or automotive parts or automotive insurance; any and all of the aforementioned can lead you to selecting a specific and quite successful automotive franchise.Considering Options and Finding Your Automotive Franchising NicheWhen deciding on which automotive franchise would be best for you, there are many factors you should take to mind. Clearly, you should have interest in cars and the automotive industry. If you don’t then why would you consider running a business in which you have no prior experience or any knowledge in whatsoever? That said, and assuming you are indeed interested in automotive topics, then what should be considered next are overall start up costs. Typically, start up costs for an automotive based franchise can range anywhere from $10,000-$20,000 dollars, which is, looking from a long-term business perspective, a tiny investment for future and monumental gains and growth potentials.And of course different automotive franchise types -that is, what services and/or products each offer- can vary greatly in terms of investment costs. So, it’s important to conduct some research and shop around for your best option.Working With Brand Names or Not? It’s Suggested You DoThinking from the perspective of a consumerist mindset, opting to pick an automotive franchise backing a specific brand name might be a great business move. Now, of course, the initial investment costs would be a bit heftier than a standard, lesser-known franchise, but in the long run, brand names are reliable and workable, ten-fold. Customers will flock to franchises with names they’re familiar with or have heard good things about; take this to heart as it will assuredly make your automotive franchise venture a huge success.It simply boils down to one thing, assurance. And consumers seek this at all costs. A solid, preexisting reputation through your selected automotive franchise brand will almost immediately provide you with a consistent and frequent client base.